Redefined Ads Measurement product strategy, and provide quantitative opportunity sizing through JTBD.

5 usability testings in 2 months; From design validation to content testing, using interviews, prototyping, card sort and survey.

26-day diary study with 63 participants across 2 countries

Leverage past research insights to inform current design

Develop user empathy by engaging cross-functional partners into moderating diary studies

Launch large-scale surveys in multiple languages, and integrate with user log-in data. Inlcluding both in-product and off-platform surveys